The DAYTONA, Autograph Collection officially opened its legendary doors on April 17, 2019. The second hotel opened by Shaner in the past week, the DAYTONA is a joint venture project between Shaner, Prime Group and the International Speedway Corporation.  The 144-room property is the newest addition to the Marriott Autograph Collection and joins the Fairfield Inn as Shaner’s second property in Daytona Beach.

Located in the newly developed One Daytona area, The DAYTONA offers a unique experience, surrounded by world class shopping, dining, entertainment and a 5 minute walk to the International Speedway puts you just steps away from the race track. This hotel exhibits subtle influences of the history of racing displaying unique vehicles on rotation in their lobby “The Grid” and spacious guest rooms are equipped with iPads, fridges, and Nespresso coffee makers, The DAYTONA cut no corners in their sleek and modern design.


The DAYTONA features a terrace that overlooks One Daytona’s Victory Circle, the Blue Flame Bar, and Sir Malcolm, a restaurant named after Sir Malcolm Campbell, British motorist famed for setting land speed records in Daytona, the unexpected awaits you at The DAYTONA.

Congratulations to General Manager, Mickey Melendez, Director of Sales, Nancy Guran, Brian Hockenbury, Stefanie Allen and the rest of the DAYTONA team on a successful opening.